Tom Graves / Tetradian

A great Tweet from Oscar Berg this morning:

• oscarberg: IMO #socbiz is primarily a mindset&way2see business in increasingly connected & digital age

I think he’s exactly right there: in essence, ‘social business’ is a different mindset about the way a business relates with others, and also with itself (as in the now seemingly-all-but-forgotten ‘Enterprise 2.0′).

But there’s a real booby-trap there that it’s essential to avoid (and that too many people did fall into with ‘Enterprise 2.0′). And that’s that this is not about the technology: it’s about the connections.

Okay, we’ll be fair about this, and agree the new digital technologies are important, as enablers of connections that would otherwise be hard (but not impossible) to set up via other means. As Andrew McAfee once put it, we’d have to agree that “it’s not not about the technology”.

Yet in social-business the connection is what matters: the ways we connect are always of secondary importance relative to that core focus.  If we ever lose sight of the fact that the technology is merely an enabler of connection, and not the connection itself, we’d be in real trouble real quick, with no way to see why we’re in trouble. Oops…

Something always to keep in mind here, please?

Another week’s worth of Tweets and links, for once almost on time. Usual categories, of course, with a few extra bits and pieces as usual. Over to you?

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Another week’s collection of Tweets and links – somewhat oversized this time, don’t quite know why. Usual categories, anyway, after the usual break:

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It’s back again, by popular (lack of?) demand: another week’s collection of Tweets and links. All the usual categories, confusions and all-too-necessary break before we start:

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Another week’s worth of Tweets and links, for once available almost straight away. Usual categories an’ all: make of it what you will?

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And, for once, not overly late… Another week’s collection of Tweets and links, always the same(ish) structure, always different content.

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Almost catching up for once: only one week late. Another collection of Tweets and links, anyway, all in the usual format and so on.

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Another not-quite-so-delayed collection of Tweets and links – Share and Enjoy? Usual and usual, of course: over to you…

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And another delayed week’s-worth of Tweets and links. Usual and usual, preceded by usual.

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Oops… badly behind on this, definitely need to do some catch-up. Oh well. A somewhat-delayed collection of Tweets and links, anyway. Usual this-that-and-the-other, with first the usual ‘Read more…’ link:

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