The enterprise is the story
Every enterprise has a story, of course – many of them, in fact. Yet there’s also a deeper story that defines the enterprise itself, what the enterprise is. It’s not just that the enterprise has a story: the enterprise is a story.
What’s special about the enterprise-story is that every participant in the enterprise chooses to engage with that story. In a sometimes very literal sense, they each see themselves within the story. So how could and should that story be told, by whom, in what forms, via what means or media? And since it’s a story that’s also shared by every participant in the enterprise, there are some real questions about ownership here: if the enterprise is a story, who really owns the enterprise?
Just what that means in practice for the enterprise, and the risks and opportunities that it implies, seems a theme that’s worth exploring – not just for enterprise-architects, but for almost everyone else as well. So whatever your interest, although this is going to be another long post, you may find it more relevant than some of my other recent articles. Click on the ‘Read more…’ link to keep going, anyway.