Context-space mapping: a bit of history
History seems to be all in vogue in Cynefin circles at present. On one side, for example, there’s Cynthia Kurtz – the too-often-unacknowledged co-creator of Cynefin, and originator of some of its key concepts such as the crucial distinctions between ‘order’ and ‘unorder’ – who’s recently written some truly excellent posts on her past involvement with Cynefin and her subsequent development of those ideas into her current Confluence model. Very strongly recommended.
On another side, Dave Snowden has been busily documenting his own ‘history of Cynefin’, in a series of blog-posts with that title. In Part 4, for example, I’m very glad to see that he does indeed describe Cynthia’s crucial role in the development of Cynefin. And in Part 5, bizarrely, he uses my own work on context-space mapping – uncredited, unacknowledged, and, of course, completely out of context – as his sole example of an ‘illegitimate approach’ to usage of Cynefin concepts. I suppose I ought to be flattered at this singular censure, though to use Dave’s own words, “I don’t know whether to laugh or cry” at this, because all it really demonstrates is his continuing inability to get the point. Oh well…
(Unlike Dave, I’ve never laid claim to the mantle of ’scientist’. I’m a toolmaker, a creator of conceptual tools: my real field is metamethodology, the methodologies for creating methodologies to create context-specific methods like those in Cynefin – and although there’s always a large theoretical component to that work, the core focus is always on practice, not theory. In a classic Two Cultures sense, might the real problem here be that we’re operating in different metaphoric ‘worlds’? No matter: it is what it is (or isn’t), and that’s that.)
The point that Dave seems to be missing is that he’s still using entirely the wrong criteria to assess what context-space mapping is all about. None of it is about ‘truth’ in the formal scientific sense: it’s much more about ‘mashups’, about the quest for something useful, that has value in a given context – which is a fundamentally different concern. To use one example he so pointedly dismisses in his ‘History’, if we were to merge the Cynefin categorisation with the classic ‘data, information, knowledge, wisdom’ stack, and claim that it was somehow ‘true’, that would make indeed no sense at all: if I’d actually done that, Dave’s critique about ‘illegitimacy’ would indeed be valid. But the whole point here is that in context-space mapping and many other related techniques – such as the venerable SWOT – we intentionally create crossmaps with nominal-’mismatches’ of that type, and use the resultant cognitive-dissonance to trigger new ways of looking at a context. Mistaken notions of ‘truth’ or ‘legitimacy’ simply get in the way of this process: the legitimacy is determined from the discipline and precision of process, not from an ultimately-arbitrary ’scientific lineage’.
It’s possible to argue that I continued to associate what’s now context-space mapping with Cynefin for a little while too long – a month or two, perhaps – beyond the point where it had become probable that their paths had diverged too much to make sense. It’s a common enough mistake, though, and perhaps a less reprehensible one than simply renaming someone else’s work as one’s own, without any actual difference in model. (Is acknowledging influence a greater ’scientific crime’ than denying it? – I honestly don’t know.)
There’s also the blunt reality that every ‘new’ model is sort-of ‘illegitimate’ – Cynefin included, as Dave makes clear in his history – in the sense that it’s a kind of ‘bastard child’ of many different ideas coming together in unexpected ways. For context-space mapping, I’ll freely admit that the overall method and model each have many different ‘parents’, some of which I’ve long since forgotten and some I may never even have known. Yet that’s true for the work of most of us, I’m sure.
So in the current spirit of exploring the history of our respective models, I’ll point to a key influence behind context-space mapping, which came up in several different forms, most of them predating my involvement in Cynefin by several decades.